seedtrace connects products back to their roots, supporting companies on their path toward more transparency.

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Why seedtrace?

seedtrace allows you to give valuable product specific insights to consumers:
Information about the products’s background ranging from ingredients over supply chain considerations to social and environmental impact.

Simply Beautiful

Build your digital product communications in no time while efficiently managing a multitude of different products in a centralized library.


Communicate what really matters to consumers and everyone else, thereby turning transparency into a USP at the point of sale and beyond.


Create unique and mobile-optimized communications to tell your product's story at the right place, at the right time from anywhere in the world.

Efficient & Fast

Leverage on our exceptional speed and a unique UX to provide valuable information in supermarkets or anywhere else, despite poor internet connections.

seedtrace for You

The seedtrace Administration Platform allows you to easily manage, adjust or add information and media as well as to let others along the value chain verify the data input for the final communication. Optimized for product communication, our centralized data approach allows you to manage hundreds of products in a short amount of time.

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seedtrace for Your Customers

seedtrace communications can be easily integrated into your social media strategy, used as part of a transparency campaign or to complete your packaging with a QR-code that allows customers to dive into the product background.

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Case Study

Markus and Matthias Schätzle

Markus and Matthias Schätzle

Markus and Matthias Schätzle

Family-owned production

since 1925

Markus and Matthias Schätzle

Locally selected ingredients

Markus and Matthias Schätzle

seedtrace solution now available

From seed to shelf - from human to human.

People behind seedtrace

The Founders


Katharina Davids

Product Manager

Spending the last years building tech ventures at Deloitte Digital Ventures, she couldn’t resist her passion for people and sustainable products that have always accompanied her in various projects throughout her career. Holding a B.Sc. in Psychology and an M.A. in Management, she is responsible for our product management from development to successful go-to-market stage.

Ana Selina Haberbosch

Ani Haberbosch

Sales and Finance Manager

With experience from real estate over big data to financial tech and lecturing at university, Ana has developed a deep interest in impact investing and social entrepreneurship. With an M.Sc. in International Finance and Entrepreneurship, she takes care of our finances and external communication, while never leaving our impact goals out of sight.

Jonathan Mandt

Jonathan Mandt

Devops & Backend Engineer

With an M.Sc. in Mathematics and a high focus on developing and implementing mathematical models, Jonathan started working as a Data Scientist before he became a Full Stack Developer at the Deloitte Analytics Institute. Working passionately on several side projects throughout the last two years, he always aimed at preparing for his own startup - challenging the status-quo.

Florian Fischer

Florian Fischer

Fullstack Developer

As a self-taught developer with 6 years of experience, Florian is passionate about breathtaking interfaces, modular code and fast APIs. From managing entire developer teams, setting up various applications for Berlin-based startups to consulting firms in software architecture questions, he is eager to create an impact-driven product.

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Imprint | Data Privacy