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Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

seedtrace Statement

Our goal is to make sustainable consumption the norm - rather than the exception. We envision a future in which every product can be traced back to its roots. Where the people making the products we consume do profit from their work without harming our planet.

The problem to solve

Inspired by the the great pride farmers took in their sustainable production processes and opportunities created for their communities in Kenya, Malawi and South Africa, Kathi (CEO of seedtrace) discovered an overarching problem.

Many sustainable businesses and farmers are lacking the tools to actually tell the full story of their products. To enable these at scale, a technological solution was needed and the idea of seedtrace was born.

To us, transparency is the key to sustainable production and consumption and we are working hard to give companies the right tools to achieve exactly that. Companies are using our platform to manage, prove and communicate social and environmental impact to their customers and consumers.

Our Team

Katharina Elisa Davids

CEO, Marketing & Product Manager

Spending the last years building tech ventures and founding her own NGO. Running our product management from development to go-to-market stage. Also a music producer and DJ.

Ana Selina Haberbosch

CEO, Business Development & Sales Manager

Handles finance and external communication, while never leaving our impact goals and long-term strategy out of sight. Also a passionate dance teacher and university lecturer.

Jonathan Mandt

Co-Founder & CTO

Previously working as a mathematician and Data scientist, to then become a full-stack developer. Highly motivated to challenge the status-quo and bikes to the office everyday.

Florian Fischer

Co-Founder & Product Owner

Self-taught developer passionate about breathtaking interfaces, modular code and fast APIs. Front-end wizard and an avid surfer, eager to create an impact-driven product.

Craig Griffiths

Director of Growth

With over 13 years of experience in sales, marketing and customer success, helping impact-driven clients achieve their objectives is Craig’s passion.

Joakim Ljungren

Product Designer

UX & UI specialist who values thoughtful design and ensures product development is anchored to user needs. Also a sustainability advocate and contemporary dancer.

Simon Schütze

Frontend Developer

Web developer who strives to create products with a positive social and ecological impact. A passionate band guitarist and fitness freak.

Babette Stam

Senior Frontend Developer

With having experience in leading a frontend team in a scale-up company, she never gets bored of facing technical challenges. Building great solutions for the user is her top priority.

Jonas Hoffmann

Digital Campaign Manager

With 3 years of founding experience in EdTech, Jonas is now focused on driving our conversion. Marketing. Holds an analytical mind and studies biochemistry.

Frank Farrell

Senior Backend Developer

Has in the past years architected and developed flag ship products of several startups in Ireland, leading them from ideas to successful products.

Together, we can change the world

We really care about what we do. We’re passionate about our product, the impact it can drive, and we genuinely want to make the world a better place. By making seedtrace the gold standard in supply chain transparency, we together can push companies to be transparent about how their products were made - enabling consumers to make more conscious buying decisions.

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