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Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

Our Mission

The digital platform for product transparency

Team photo
Team photo

We transform your proven impact into a USP.

Our Statement

Our goal is to make sustainable purchasing choices the norm - rather than the exception. We envision a future in which every product can be traced back to its roots. Where the people making the products we consume do profit from their work without harming our planet.

The problem to solve

Inspired by the great pride farmers took in their sustainable production processes and opportunities created for their communities in Kenya, Malawi and South Africa, Kathi (CEO of Seedtrace) discovered an overarching problem.

Many sustainable businesses and farmers are lacking the tools to actually tell the full story of their products. To enable these at scale, a technological solution was needed and the idea of Seedtrace was born.

To us, transparency is the key to sustainable production and consumption and we are working hard to give companies the right tools to achieve exactly that. Companies are using our platform to manage, prove and communicate social and environmental impact to their customers and consumers.

Our Team

Portrait of Katharina Elisa Davids (Seedtrace)

Katharina Elisa Davids

Co-CEO and Co-Founder

Katharina is a passionate founder building tech ventures and launching her own NGO. She is highly engaged in Social Entrepreneurial ecosystems and shares her expertise through various speaking formats. At Seedtrace, Katharina runs product management from the development to the go-to-market stage. She is also a renowned Berlin music producer and DJ.

Ana Selina Haberbosch (Co-Founder and CEO of Seedtrace)

Ana Selina Haberbosch

Co-CEO and Co-Founder

Ana is a passionate founder specializing in sustainable entrepreneurship and impact investing. At Seedtrace, she focuses on sales and business development, while never leaving our impact goals and long-term strategy out of sight. She is dedicated to shaping the future with fairer and more sustainable food production and consumption. Beyond her business-related pursuits, she is deeply immersed in the art of professional dancing and leads a renowned Berlin association.

Portrait of Nadja Wolff (Seedtrace)

Nadja Wolff

Head of Marketing

Nadja is an experienced marketing leader with a deep love for all things SaaS. With a brain wired for words and a heart that beats for impact businesses, she sprinkles her marketing magic across all Seedtrace communications channels. With over 12 years of experience in multiple fast-scaling international B2B tech companies, Nadja knows how to craft compelling stories and tap into new audiences. Outside of work, she finds new energy in outdoor activities like biking, swimming, camping.

Portrait of Joakim Ljungren

Joakim Ljungren

Product Designer

Joakim is our UX & UI specialist, who values thoughtful design and ensures product development is anchored to user needs. Besides, he is also a sustainability advocate and contemporary dancer.

Portrait of Alina Fischer

Alina Fischer

Junior Sustainability and Project Manager

After finishing her Master's in Entrepreneurship and Sustainability, Alina continued her journey in the Product team of Seedtrace. She prefers to work in an innovative and entrepreneurial environment and wants to make the world a little bit better with her work. Besides, she likes to travel, read science-fiction books and drink coffee with her friends.

Portrait of Lukas Alberto Belck

Lukas Alberto Belck

Backend Developer

Lukas has studied Control Automation Engineering at the Federal University of Santa Catarina in Florianópolis, Brazil. He has gained extensive experience in both, private companies, and prestigious research institutes such as CERTI and Fraunhofer IPT. At Seedtrace, Lukas plays a pivotal role in the backend division of the tech team. With a passion for innovation and problem-solving, he is dedicated to driving technological advancements and delivering high-quality solutions. Outside of work, you will find Lukas immersed in gaming culture, from classic games like chess to diving into the competitive world of League of Legends.

Portrait of Simon Schütze

Simon Schütze

Frontend Developer

Simon is a web developer who strives to create products with a positive social and ecological impact. He is also a famous band guitarist and fitness freak.

Portrait of Carl Röber

Carl Röber

Senior Frontend Developer

Carl is a  computer enthusiast and he studied computer science. 6 years ago he started working in a small startup as a web developer and worked in different companies in the real estate sector since then. As a full-heart coder, you will find him writing very neat clean code and building great consumer experiences, even in his free time.

Portrait of Rick

Rick Mcllraith

Senior Backend Developer

Rick embodies the engineer’s mindset of being deeply interested in understanding how things work with a passion for solving problems that address the needs of humanity and the planet as a whole. He is also an avid yoga practitioner who likes to travel, surf, and experience good food and music.

Portrait of Nina Pachur

Nina Pachur

Partnerships Manager

Nina has many years of experience in innovative projects along global supply chains in consulting, project management and sales. Nina's insatiable curiosity sets her apart - whether on a road trip off the beaten path or turning every detail upside down when it comes to fair supply chains.

Portrait of Finn

Finn Rogge

Partnerships Manager

Finn has an academic background in Rural Development with a particular focus on the current multilayered challenges of our global food- and agricultural system. For the past two years, he has worked as Investor Relations Manager for an impact investor that invests in startups in the areas of education, healthcare and the environment. Finn is passionate to driving innovative solutions for the current pressing environmental and societal challenges, fostering a sustainable and inclusive society through grassroots activism and social entrepreneurship.

Portrait of Anouk Raske (Seedtrace)

Anouk Raske

Working Student in Marketing

Anouk has a Bachelor degree in International Business and experience in the fields of Marketing and Sustainability. With a passion for creative processes and visual design she thrives in dynamic, innovative environments where she can develop ideas, work creatively, and continuously learn. Inspired by impact businesses and the necessity for economic change, she is driven to rethink business approaches, aiming to generate both societal and ecological value through transformation.

Awards

Blue logo of Cashwalk

Cashwalk 2023

Seedtrace won 1st place at the Cashwalk Pitch Event, an exclusive event for startups and investors. It is powered by German Entrepreneurship (now Start2 Group) which has already supported more than 1,600 startups with its global network of experts.

Blue and green logo of the SIA Impact Awards

SIA Impact Award

Seedtrace won the SIA Award 2022 (Sustainable Investment in Action) in the category of responsible consumption. Thanks to Koa for partnering with us on this impactful project about tracing cocoa back to its roots and proving fair payments to farmers with the help of blockchain technology.

Blue and green logo of InNOWvate Supply Chain Event

InNOWvate Supply Chain Event

Seedtrace was among the top 3 finalists out of the 200 pre-selected startups for the InNOWvate Supply Chain Contest.

Black and purple logo of FoodTech Matters

Food Tech Matters

Seedtrace was among the Food Tech Matters London finalists and one of the Tech Talents 2020.

Supported by

Logo of BNW - Bundesverband Nachhaltige Wirtschaft e.V.

BNW (Bundesverband Nachhaltige Wirtschaft e.V.)

A network to drive the ecological and social transformation of the economy through inspiration, dialogue and cohesion internally as well as a strong and respected political voice externally.

Logo of the Social Entrepreneurship Network Germany

SEND (Social Entrepreneurship Network Germany)

A network of entrepreneurs and social start-ups from all over Germany working towards tackling social challenges together.

Green and brown logo of the initiative

German Initiative on Sustainable Cocoa

A network of over 70 members from different sectors, including government bodies, industry representatives, retailers, and civil society organizations, aiming at improving cocoa farmer livelihoods and promoting sustainable cocoa production.

Blue logo of the Good Food Collective

Good Food Collective

A network of companies that put impact before profit and help each other to develop further and turn best practice into common practice.

Black logo of the Impact Factory

Impact Factory

A network of 300 selected members from impact businesses to social entrepreneurs. We can't wait to get to connect and work with their amazing network of experts who also believe a different world is possible.

Together, we can

change the world

We really care about what we do. We are passionate about our product and the impact it drives, and we genuinely want to make the world a better place.


By making Seedtrace the gold standard in supply chain transparency, we can push companies to be transparent about how their products are made – enabling consumers to make more conscious buying decisions.

Portrait of the two co-founders Ana and Katharina