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Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

seedtrace Statement

Our goal is to make sustainable consumption the norm - rather than the exception. We envision a future in which every product can be traced back to its roots. Where the people making the products we consume do profit from their work without harming our planet.

The problem to solve

Inspired by the the great pride farmers took in their sustainable production processes and opportunities created for their communities in Kenya, Malawi and South Africa, Kathi (CEO of seedtrace) discovered an overarching problem.

Many sustainable businesses and farmers are lacking the tools to actually tell the full story of their products. To enable these at scale, a technological solution was needed and the idea of seedtrace was born.

To us, transparency is the key to sustainable production and consumption and we are working hard to give companies the right tools to achieve exactly that. Companies are using our platform to manage, prove and communicate social and environmental impact to their customers and consumers.

Our Team

Katharina Elisa Davids

CEO, Co-Founder & Product Manager

Katharina spent the last years building tech ventures and founding her own NGO. At seedtrace, she runs our product management from development to go-to-market stage. She is also a music producer and DJ.

Ana Selina Haberbosch

CEO, Co-Founder & Sales Manager

Ana has experience ranging from real estate to big data and risk management. She focuses on sales and business development, while never leaving our impact goals and long-term strategy out of sight. In her free time, you can find her rocking the dance floor or lecturing at university.

Jonathan Mandt

Co-Founder & CTO

As a consultant in the field of product and software development, Jonathan has gained a lot of experience in startups as well as SMEs. His passion is cloud architecture and process automation. He spends his free time working on bicycles or carpentry.

Joakim Ljungren

Product Designer

Joakim is our UX & UI specialist, who values thoughtful design and ensures product development is anchored to user needs. Besides, he is also a sustainability advocate and contemporary dancer.

Simon Schütze

Frontend Developer

Simon is a web developer who strives to create products with a positive social and ecological impact. He is also a famous band guitarist and fitness freak.

Babette Stam

Lead Frontend Developer

Having lead and built a successful frontend team in a scale-up company before joining seedtrace, Babette never gets bored of facing technical challenges. Building great solutions for the user is her top priority.

Martina Malusa

Sales Manager

After gaining experience in Sales and Business Development for different companies in Berlin, Martina decided to join our mission to have a social and ecological impact. In her free time, you find her binge-watching nerdy series, with a touch of techno and yoga to maintain the balance.

Louis Ketterer

Sales Manager

Louis studied chemistry and is currently working on his vegan Foodbike in Freiburg. He loves optimising workflows and searching for efficient solutions that advance everybody involved. Consequently, you can find him practicing the saxophone whilst watching Anime with Spanish subtitles or jumping through different cities doing parkour.

Kiana Hadji Bagher

Marketing and Accounting Intern

Passionate for impact-driven businesses and the nuances of omnichannel advertising. She considers herself a ‘forever student,’ eager to build on her academic foundations in Business Management. In her spare time she comes up with delicious recipes.

Lukas Alberto Belck

Backend Developer

Lukas has studied Control Automation Engineering at the Federal University of Santa Catarina in Florianópolis, Brazil. He has mainly worked for several research institutes from Brazil and Germany (CERTI and Fraunhofer IPT) in partnership with private companies as a developer. He will be working at the backend division at seedtrace alongside Jonathan in the tech team.

Bas Meijer

Frontend Developer

Bas is a front-end developer from the Netherlands. He studied Media technology in Rotterdam and gathered experience in a startup/scale-up as well as the Dutch government. He will be working on the various seedtrace applications and develop effective, user friendly experiences for our clients.

Kerstin Dinauer

Freelance Marketing Manager

As a freelancer with a focus on (content) marketing and communication, Kerstin helps to keep our marketing running. She has more than 10 years of experience in small and medium-sized companies and loves to support startups on their mission. You can often find her in co-living spaces or at surf spots in South Africa, Portugal or anywhere else in the world.

Alina Fischer

Management Intern

Alina is a Master student in Innovation Management, Entrepreneurship and Sustainability. She has gained work experience in the fields of customer service, sales and tax consulting. After working in a big company for two years, she is eager to work in an innovative and entrepreneurial environment again, ready to shape the future. Besides, she likes to travel, read science-fiction books or drink coffee with her friends.


SIA Impact Award

seedtrace won the SIA Award 2022 (Sustainable Investment in Action) in the category of responsible consumption. Thanks to Koa for partnering with us on this impactful project about tracing cocoa back to its roots and proving fair payments to farmers with the help of blockchain technology.

InNOWvate Supply Chain Event

seedtrace was among the top 3 finalists out of the 200 pre-selected startups for the InNOWvate Supply Chain Contest.

FoodTech Matters

seedtrace was among the FoodTech Matters London finalists and one of the Tech Talents 2020.

Supported by

SEND (Social Entrepreneurship Network Germany)

A network of entrepreneurs and social start-ups from all over Germany working towards tackling social challenges together.

Good Food Collective

A network of companies that put impact before profit and help each other to develop further and turn best practice into common practice.

Impact Factory

A network of 300 selected members from impact businesses to social entrepreneurs. We can't wait to get to connect and work with their amazing network of experts who also believe a different world is possible.

Together, we can

change the world

We really care about what we do. We’re passionate about our product, the impact it can drive, and we genuinely want to make the world a better place.

By making seedtrace the gold standard in supply chain transparency, we together can push companies to be transparent about how their products were made - enabling consumers to make more conscious buying decisions.