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Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

seedtrace Statement

Our goal is to make sustainable consumption the norm - rather than the exception. We envision a future in which every product can be traced back to its roots. Where the people making the products we consume do profit from their work without harming our planet.

The problem to solve

Inspired by the the great pride farmers took in their sustainable production processes and opportunities created for their communities in Kenya, Malawi and South Africa, Kathi (CEO of seedtrace) discovered an overarching problem.

Many sustainable businesses and farmers are lacking the tools to actually tell the full story of their products. To enable these at scale, a technological solution was needed and the idea of seedtrace was born.

To us, transparency is the key to sustainable production and consumption and we are working hard to give companies the right tools to achieve exactly that. Companies are using our platform to manage, prove and communicate social and environmental impact to their customers and consumers.

Our Team

Katharina Elisa Davids

CEO, Marketing & Product Manager

Katharina spent the last years building tech ventures and founding her own NGO. At seedtrace, she runs our product management from development to go-to-market stage. She is also a music producer and DJ.

Ana Selina Haberbosch

CEO, Business Development & Sales Manager

Ana has experience ranging from real estate to big data and risk management. She focuses on sales and business development, while never leaving our impact goals and long-term strategy out of sight. In her free time, you can find her rocking the dance floor or lecturing at university.

Jonathan Mandt

Co-Founder & CTO

As a consultant in the field of product and software development, Jonathan has gained a lot of experience in startups as well as SMEs. His passion is cloud architecture and process automation. He spends his free time working on bicycles or carpentry.

Joakim Ljungren

Product Designer

Joakim is our UX & UI specialist, who values thoughtful design and ensures product development is anchored to user needs. Besides, he is also a sustainability advocate and contemporary dancer.

Simon Schütze

Frontend Developer

Simon is a web developer who strives to create products with a positive social and ecological impact. He is also a famous band guitarist and fitness freak.

Babette Stam

Senior Frontend Developer

Having lead and built a successful frontend team in a scale-up company before joining seedtrace, Babette never gets bored of facing technical challenges. Building great solutions for the user is her top priority.

Jonas Hoffmann

Digital Campaign Manager

With 3 years of founding experience in EdTech, Jonas now focuses on digital campaigns and increasing our conversion rates. He is an analytical mind, student of biochemistry and passionate climber.

Martina Malusa

Sales Manager

After gaining experience in Sales and Business Development for different companies in Berlin, Martina decided to join our mission to have a social and ecological impact. In her free time, you find her binge-watching nerdy series, with a touch of techno and yoga to maintain the balance.

Kiana Hadji Bagher

Marketing and Accounting Intern

Passionate for impact-driven businesses and the nuances of omnichannel advertising. She considers herself a ‘forever student,’ eager to build on her academic foundations in Business Management. In her spare time she comes up with delicious recipes.

Together, we can

change the world

We really care about what we do. We’re passionate about our product, the impact it can drive, and we genuinely want to make the world a better place.


By making seedtrace the gold standard in supply chain transparency, we together can push companies to be transparent about how their products were made - enabling consumers to make more conscious buying decisions.