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Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

Our Mission

The digital platform for product transparency

We transform your proven impact into a USP.

seedtrace Statement

Our goal is to make sustainable consumption the norm - rather than the exception. We envision a future in which every product can be traced back to its roots. Where the people making the products we consume do profit from their work without harming our planet.

The problem to solve

Inspired by the the great pride farmers took in their sustainable production processes and opportunities created for their communities in Kenya, Malawi and South Africa, Kathi (CEO of seedtrace) discovered an overarching problem.

Many sustainable businesses and farmers are lacking the tools to actually tell the full story of their products. To enable these at scale, a technological solution was needed and the idea of seedtrace was born.

To us, transparency is the key to sustainable production and consumption and we are working hard to give companies the right tools to achieve exactly that. Companies are using our platform to manage, prove and communicate social and environmental impact to their customers and consumers.

Our Team

Katharina Elisa Davids

CEO, Marketing & Product Manager

Katharina spent the last years building tech ventures and founding her own NGO. At seedtrace, she runs our product management from development to go-to-market stage. She is also a music producer and DJ.

Ana Selina Haberbosch

CEO, Business Development & Sales Manager

Ana has experience ranging from real estate to big data and risk management. She focuses on sales and business development, while never leaving our impact goals and long-term strategy out of sight. In her free time, you can find her rocking the dance floor or lecturing at university.

Jonathan Mandt

Co-Founder & CTO

As a consultant in the field of product and software development, Jonathan has gained a lot of experience in startups as well as SMEs. His passion is cloud architecture and process automation. He spends his free time working on bicycles or carpentry.

Florian Fischer

Co-Founder & Product Owner

Florian is a self-taught developer, passionate about breathtaking interfaces, modular code and fast APIs. He is best described as a front-end wizard and an avid surfer, eager to create an impact-driven product.

Joakim Ljungren

Product Designer

Joakim is our UX & UI specialist, who values thoughtful design and ensures product development is anchored to user needs. Besides, he is also a sustainability advocate and contemporary dancer.

Simon Schütze

Frontend Developer

Simon is a web developer who strives to create products with a positive social and ecological impact. He is also a famous band guitarist and fitness freak.

Babette Stam

Senior Frontend Developer

Having lead and built a successful frontend team in a scale-up company before joining seedtrace, Babette never gets bored of facing technical challenges. Building great solutions for the user is her top priority.

Jonas Hoffmann

Digital Campaign Manager

With 3 years of founding experience in EdTech, Jonas now focuses on digital campaigns and increasing our conversion rates. He is an analytical mind, student of biochemistry and passionate climber.

Frank Farrell

Senior Backend Developer

Over the past years, Frank has architected and developed flag ship products of several startups in Ireland, leading them from ideas to products. He loves to spend his free time with his family on his small farm.

Ehsan Wahed

Sales Manager

With a passion for sales and customer service, Ehsan always likes to go the extra mile to assure the need for transparency of our customers is met. Whenever he is not working as a Sales Manager, you will most likely find him doing his breathing exercises to reach his current goal: a 30 meter deep dive in the sea.

Together, we can change the world

We really care about what we do. We’re passionate about our product, the impact it can drive, and we genuinely want to make the world a better place. By making seedtrace the gold standard in supply chain transparency, we together can push companies to be transparent about how their products were made - enabling consumers to make more conscious buying decisions.

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