We are seedtrace

Our goal is to make sustainable consumption the norm - rather than the exception. We envision a future in which every product can be traced back to its roots. Where the people making the products we consume do profit from their work.

Our story

The first seed of seedtrace was planted in Africa by our CEO Katharina Davids. Passionate and determined to drive change, she was looking for impact-driven farms to export a healing plant called Moringa. Inspired by the people she met along the way and the great pride these farmers took in their sustainable production processes and opportunities created for their communities, she discovered an overarching problem. All of them - and many more around the world - are lacking the tools to actually tell the full story of their products. To enable similar farms at scale, a technological solution was needed and the idea of seedtrace was born.

The team

Katharina Davids
CEO & Product Manager

Spending the last years building tech ventures at Deloitte Digital Ventures, she couldn’t resist her passion for people and sustainable products that have always accompanied her in various projects throughout her career. Holding a B.Sc. in Psychology and an M.A. in Management, she is responsible for our product management from development to successful go-to-market stage.

Ana Selina Haberbosch
CEO, Impact & Finance Manager

With experience from real estate over big data to financial tech and lecturing at university, Ana has developed a deep interest in impact investing and social entrepreneurship. With an M.Sc. in International Finance and Entrepreneurship, she takes care of our finances and external communication, while never leaving our impact goals and long-term strategy out of sight.

Florian Fischer
Co-Founder & Fullstack Dev

As a self-taught developer with 6 years of experience, Florian is passionate about breathtaking interfaces, modular code and fast APIs. From managing entire developer teams, setting up various applications for Berlin-based startups to consulting firms, he is eager to create an impact-driven product.

Jonathan Mandt
Co-Founder & Backend Dev

With an M.Sc. in Mathematics and a high focus on developing and implementing mathematical models, Jonathan started working as a Data Scientist before he became a Full Stack Developer at the Deloitte Analytics Institute. Working passionately on several side projects throughout the last two years, he always aimed at preparing for his own startup - challenging the status-quo.

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