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May 16, 2022

Is Honesty Really the Best Policy?

Transparency is the cornerstone of any relationship. Just as people break up with each other when they experience dishonesty, consumers can deliberately block out businesses when they notice a lack of transparency in their processes, especially when it involves poor judgment regarding environmental and social impact. As a result, many brands have taken a hit due to discoveries of information they thought would never be found. In this blogpost we are going to uncover what brand transparency really means and why it is essential for brand loyalty and the boost in sales that follows.

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Is Honesty Really the Best Policy?

Transparency is the cornerstone of any relationship. Just as people break up with each other when they experience dishonesty, consumers can deliberately block out businesses when they notice a lack of transparency in their processes, especially when it involves poor judgment regarding environmental and social impact. As a result, many brands have taken a hit due to discoveries of information they thought would never be found. In this blogpost we are going to uncover what brand transparency really means and why it is essential for brand loyalty and the boost in sales that follows.

May 16, 2022

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Customer Success: What your customer is interested in most

In the second article in this series, we’ll discuss some essential points to communicate on the seedtrace platform, and how to convey these convincingly and engagingly. What do your customers want to know most about your product and its impact? How do you convey the information you want to share effectively?

April 29, 2022

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Blockchain in supply chains - a must or a maybe?

Supply chain management is one of the biggest challenges faced by modern-day businesses. In addition to spending a tremendous amount of time and resources on investigating inefficiencies and identifying pain points along the chain, a lack of visibility also holds reputational risks. Increasingly, companies are held responsible for the social and ecological impact along their supply chains, going beyond their direct business activities.

January 17, 2022

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COP26 has shown that sustainability is the next big thing in business

We summarise the outputs of COP26 and what was discussed and agreed with the 1.5-degree celsius target in mind. What impact does this have on businesses, and how can we get a competitive edge in the future?

November 22, 2021

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Customer Success: How to build trust with consumers

In our new Customer Success blog series, we'll be drawing from user research to help businesses utilise the seedtrace platform more effectively. In this first article, we’ll be exploring how you can gain the crucial trust of your customers, which you can capitalise on to increase retention and their willingness to pay more for your products.

November 15, 2021

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COP26: what will the future of sustainable business look like?

COP26 is now here, and it’s clear that the world is at a turning point - either we prevent irreversible climate change effects, or we don’t. At such a crucial point, now is the time for the private sector to take on their responsibility to help battle climate change. In this article, we outline some key goals for COP26, their impact on the future of business, and what companies can do to prepare.

October 29, 2021

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Transitioning to a sustainable food system: why the food industry needs to take action

The new Food and Agriculture Benchmark has shown that the wider food industry is not addressing its responsibility to help tackle climate change or protect worker rights. Where are food businesses falling down, and what do they need to do to get on track to meet targets?

September 30, 2021

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"Mass Balance" and the Problem of unsustainable Supply Chains, despite Certification

The sheer number of farms, shops and factories that need to be monitored and checked for compliance with certain regulations set forth by the certifier makes it difficult to ensure that the certification on the label actually matches the product on the inside. Traceability could resolve some of these issues.

August 12, 2021

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What happened to the German Supply Chain Act?

On June 11th, the German supply chain act was finally signed into law that was preceded by a month-long struggle between different stakeholders. Some significant amendments have been made to the legislative proposal, so what will the  adoption mean and what will it imply for businesses?

July 13, 2021

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