November 23, 2022
Get inspired: How Skylos Collective gains transparency
Customers demand transparency. For many companies, however, it is not so easy to take the first steps. This time, we talked with Skylos Collective about their vision to be fully transparent and what they would advise other companies pursuing the same goal. Get inspired!
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Behind The Green Curtain: The True Impact Of Eco-Labels
Ecolabels are a great way to drive consumers as well as producers towards more sustainable choices. But how crucial are they, and what challenges do they face? From a boost in brand image to the risk of misuse, eco-labels navigate a complex terrain. We've untangled the complexities of this issue to give you a clear overview and an easy journey through this topic.
May 22, 2023
Read MoreGet inspired: How Skylos Collective gains transparency
Customers demand transparency. For many companies, however, it is not so easy to take the first steps. This time, we talked with Skylos Collective about their vision to be fully transparent and what they would advise other companies pursuing the same goal. Get inspired!
November 23, 2022
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Get inspired: How Goodmoodfood gains transparency
Customers demand transparency. For many companies, however, it is not so easy to take the first steps. We talk to companies that are already successfully on the way to more transparency in their products. Get inspired!
October 10, 2022
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Certification labels: How much is too much?
Consumer trends to eat more intentionally are growing as we can see with the rise of the myriad of competing and confusing labels and claims. How can we as an industry effectively share the knowledge of what these labels truly represent and have it land with the intentional consumer?
August 4, 2022
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The bitter-sweet Journey of Chocolate
This blogpost aims to inform readers about the importance of the cocoa industry and the benefits of increased transparency within the product journey. As we all know, cocoa is the essential ingredient for our chocolate, so let’s learn about where it comes from and who has been growing it since the 17th century.
July 4, 2022
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Is Honesty Really the Best Policy?
Transparency is the cornerstone of any relationship. Just as people break up with each other when they experience dishonesty, consumers can deliberately block out businesses when they notice a lack of transparency in their processes, especially when it involves poor judgment regarding environmental and social impact. As a result, many brands have taken a hit due to discoveries of information they thought would never be found. In this blogpost we are going to uncover what brand transparency really means and why it is essential for brand loyalty and the boost in sales that follows.
May 16, 2022
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Customer Success: What your customer is interested in most
In the second article in this series, we’ll discuss some essential points to communicate on the seedtrace platform, and how to convey these convincingly and engagingly. What do your customers want to know most about your product and its impact? How do you convey the information you want to share effectively?
April 29, 2022
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Blockchain in supply chains - a must or a maybe?
Supply chain management is one of the biggest challenges faced by modern-day businesses. In addition to spending a tremendous amount of time and resources on investigating inefficiencies and identifying pain points along the chain, a lack of visibility also holds reputational risks. Increasingly, companies are held responsible for the social and ecological impact along their supply chains, going beyond their direct business activities.
January 17, 2022
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COP26 has shown that sustainability is the next big thing in business
We summarise the outputs of COP26 and what was discussed and agreed with the 1.5-degree celsius target in mind. What impact does this have on businesses, and how can we get a competitive edge in the future?
November 22, 2021
Read MoreReady to take your first step?
