“Many food businesses still struggle a lot to establish credible transparency along their supply chains, to ensure fair working conditions and compliance with latest sustainability regulations.,” says Katharina, one of the two founders. Her experience in building direct trade opportunities between African countries and European markets, coupled with her co-founder's experience in impact and risk assessment, built the foundation for Seedtrace. "It's time to radically rethink traceability from a sustainability perspective and thereby allow for better business and consumer choices.", says co-Founder Ana.

This funding round isn't merely a financial landmark but signifies a pivotal step towards turning transparency and accountability into the norm rather than an exception. Working with established brands like Veganz, VomFASS, Simply V and leading chocolate manufacturers, the venture is positioned to make a significant impact in the realm of supply chain management. As Peter Stahl, Chairman of the Board at Hochland SE said: “Together with Seedtrace, we are excited to tackle current business challenges. The dedicated team and platform allow us to take traceability along our supply chains to the next level. Together, we make sense of the data - for us, our partners, and consumers."