Case Study
Building and proving deforestation-free supply chains beyond compliance
Together with Rehm Coffee, a brand of Benecke Coffee and a B2B trader of high-quality specialty coffees, we validate farm-level data and enhance transparency across the entire supply chain to support the full EUDR compliance process. Beyond compliance, Rehm Coffee leverages EUDR compliance to strengthen relationships with cooperatives and farmers in origin countries, while strategically using transparency for both B2B and B2C integration.
Case Study
Building and proving deforestation-free supply chains beyond compliance
Together with Rehm Coffee, a brand of Benecke Coffee and a B2B trader of high-quality specialty coffees, we validate farm-level data and enhance transparency across the entire supply chain to support the full EUDR compliance process. Beyond compliance, Rehm Coffee leverages EUDR compliance to strengthen relationships with cooperatives and farmers in origin countries, while strategically using transparency for both B2B and B2C integration.
20
+
countries of origin are involved
70
+
origin suppliers are integrated, including farm visibility
25,000
+
farms are monitored to ensure deforestation-free coffee production
Situation and objectives
As a coffee importer and trader, Rehm Coffee is directly affected by the EUDR and is required to implement robust due diligence processes to ensure compliance. While meeting regulatory requirements is essential, Rehm Coffee sees an opportunity to go beyond compliance by leveraging the transparency gained through EUDR-related processes and digitisation as a strategic advantage. By integrating traceability insights into B2B communications, Rehm Coffee enables its customers to use this data in their own communications, including marketing and CSR reporting.
Situation and objectives
As a coffee importer and trader, Rehm Coffee is directly affected by the EUDR and is required to implement robust due diligence processes to ensure compliance. While meeting regulatory requirements is essential, Rehm Coffee sees an opportunity to go beyond compliance by leveraging the transparency gained through EUDR-related processes and digitisation as a strategic advantage. By integrating traceability insights into B2B communications, Rehm Coffee enables its customers to use this data in their own communications, including marketing and CSR reporting.
EUDR on-the-ground
As part of our collaboration, we accompanied Rehm Coffee on a field trip to Rwanda to better understand the practical challenges of EUDR implementation on the ground. By engaging directly with local coffee producers and cooperatives, we gained first-hand insights into geodata collection and verification at the source. These insights help us develop a holistic EUDR solution that is legally compliant and enables companies such as Rehm Coffee to source deforestation-free volumes in a way that is effective, practical to implement at scale, and inclusive—reflecting the realities and needs of farmers at origin.
EUDR on-the-ground
As part of our collaboration, we accompanied Rehm Coffee on a field trip to Rwanda to better understand the practical challenges of EUDR implementation on the ground. By engaging directly with local coffee producers and cooperatives, we gained first-hand insights into geodata collection and verification at the source. These insights help us develop a holistic EUDR solution that is legally compliant and enables companies such as Rehm Coffee to source deforestation-free volumes in a way that is effective, practical to implement at scale, and inclusive—reflecting the realities and needs of farmers at origin.
Solution by Seedtrace
Our integrated EUDR solution guides Rehm Coffee through the entire compliance process, from data collection and risk analysis to the DDS declaration in the EU information system, as well as subsequent reporting. A comprehensive onboarding process ensures that all necessary information can be uploaded to the Seedtrace EUDR tool. Rehm Coffee can invite relevant suppliers to the platform, which facilitates collaboration and ensures that the required data is provided in a timely and complete manner.
Solution by Seedtrace
Our integrated EUDR solution guides Rehm Coffee through the entire compliance process, from data collection and risk analysis to the DDS declaration in the EU information system, as well as subsequent reporting. A comprehensive onboarding process ensures that all necessary information can be uploaded to the Seedtrace EUDR tool. Rehm Coffee can invite relevant suppliers to the platform, which facilitates collaboration and ensures that the required data is provided in a timely and complete manner.
Ensure that your products comply with EUDR regulations
Our experts in deforestation-free supply chains are here to support you with any questions regarding EUDR. Together, we will guide you through the essential steps to achieve supply chain traceability and ensure compliance with EU regulations.
Results and positive developments
Compliance as a catalyst for collaboration and long-term value
By leveraging EUDR compliance to drive transparency and strengthen supply chain collaboration, Rehm Coffee not only ensures regulatory adherence but also creates long-term value for its producers and buyers. Through proactive support, Rehm Coffee helps producers meet compliance requirements, maintain consistent production quality, and secure access to the European market. Supporting producers in building digital data structures further enables them to transform data into a competitive advantage, improving their market position.
Transparency as a driver of trust and competitive advantage
By embedding transparency into B2B communications, Rehm Coffee raises awareness and accountability across the value chain, setting new industry standards. This allows their buyers to better understand the social and environmental impact within their supply chains and connect product transparency with their own brands, empowering end-consumers to make informed choices. Ultimately, this strengthens customer relationships, builds trust, and enhances the competitive advantage of Rehm Coffee’s buyers.
Building and proving deforestation-free supply chains with Seedtrace
Read the full case study to learn more about the challenges of data collection, navigating compliance across a large product portfolio, and enabling data sharing for B2B partner reporting and brand communications.
