Case-Study
How Conflictfood use seedtrace to increase customer engagement
With the seedtrace platform, Conflictfood reaches their target group through all digital channels and at any point of sale.
Case-Study
How Conflictfood use seedtrace to increase customer engagement
With the seedtrace platform, Conflictfood reaches their target group through all digital channels and at any point of sale.
11
%
of customers scan the QR code of the packaging, before or after purchase.
80
sec
average user interaction for product pages of Conflictfood
13
%
of customers gain a deeper understanding of the product supply chain and impact
Challenge and Solution
Communicate a good cause in a fast paced world
Communicating the journey of a product from seed to shelf can already be challenging. Conflictfood's mission goes beyond the intention of sustainability by supporting farmers in conflict regions to drive peace & raise living standards. Making customers understand and grasp this message in a shop (online or offline) is fairly difficult, but the core of the business strategy of conflictfood.
Telling the whole story
It's as simple as that - seedtrace makes it easy for conflictfood to share the whole story about their business and our platform guarantees an easy access to this information for consumers at all stages of the buyers journey.
Understanding their customers
But the use of our platform goes beyond this; with the integration of our QR-codes, conflictfood starts to understand, who grasps informations about their product where and what they want to achieve and what they want to learn more about.
Read more about how our platform helps to solve these challenges
If you want to see how Conflictfood set up their product pages on the seedtrace platform in a matter of minutes, download our case-study and let us show you.
Conflictfood's Mission
What peace
tastes like
Conflictfood drives positive change around the globe by creating trade opportunities for farmers in conflict regions. Offering a market for their products, encourage peaceful perspectives, fight the root causes of flight and strengthen the local economy. The two founders Gernot and Salem wanted to make their products’ journeys along the entire value chain visible to their audience.
Conflictfood's Mission
What peace
tastes like
Conflictfood drives positive change around the globe by creating trade opportunities for farmers in conflict regions. Offering a market for their products, encourage peaceful perspectives, fight the root causes of flight and strengthen the local economy. The two founders Gernot and Salem wanted to make their products’ journeys along the entire value chain visible to their audience.
Solutions
Understanding their customers
Conflitctfood’s use of our platform goes beyond this; with the integration of our QR-codes, Conflictfood understands, who grasps information about their product and where and what they want to achieve.
Driving incremental sales
By communicating supply chain information on a product level, Conflictfood has improved sales and increased engagement, while understanding consumers better, informing future marketing campaigns.
“The concept of seedtrace is as simple as it is ingenious, it convinced us immediately: With one click, you can embark on a journey to the origins of our products. The simple and low-threshold application makes it easy for our customers to dive deeper and learn more about the everyday life of people in conflict regions.”
Gernot Wurtenberger - Founder at Conflictfood
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