Case-Study
Koa and seedtrace take transparency to the next level, using blockchain
With fair payments to famers being a huge issue in the cocoa industry, this is how Koa and seedtrace tackled this problem.
Case-Study
Koa and seedtrace take transparency to the next level, using blockchain


With fair payments to famers being a huge issue in the cocoa industry, this is how Koa and seedtrace tackled this problem.
215,000
€
Euros paid to Ghanaian farmers, all verified and approved
1,659
Ghanaian smallholders have been paid fairly and transparently
318,000
kg
reduced food waste
Challenge and Solution
A truly proven impact
Koa and seedtrace set out to solve one of the most challenging problems in the cocoa industry. Unfair labor conditions and exploitation along the supply chains of our favorite products remain a major challenge in global trade. The goal of this collaboration is to prove each and every payment to the cocoa farmers in Ghana while tracing the cocoa batches back to their roots. The supply chain data is made easily accessible and can be clearly communicated through the seedtrace platform, whether that is to Koa’s B2B buyers or to consumers.
Challenge and Solution
A truly proven impact


Koa and seedtrace set out to solve one of the most challenging problems in the cocoa industry. Unfair labor conditions and exploitation along the supply chains of our favorite products remain a major challenge in global trade. The goal of this collaboration is to prove each and every payment to the cocoa farmers in Ghana while tracing the cocoa batches back to their roots. The supply chain data is made easily accessible and can be clearly communicated through the seedtrace platform, whether that is to Koa’s B2B buyers or to consumers.
Setting new standards in a global industry
By leveraging blockchain technology, seedtrace is setting new standards in supply chain transparency. Due to our integration, consumers know exactly from which farm the product they hold in their hands comes from. On this journey, all transactions are irreversible stored on an open blockchain and all data is accessible for all stakeholders at any point in time.
Setting new standards in a global industry


By leveraging blockchain technology, seedtrace is setting new standards in supply chain transparency. Due to our integration, consumers know exactly from which farm the product they hold in their hands comes from. On this journey, all transactions are irreversible stored on an open blockchain and all data is accessible for all stakeholders at any point in time.
Read more about how our platform helps to solve these challenges
If you want to see how Koa established our Blockchain solution as a driver for transparency, download our case study.
Koa's Mission
Social impact as
business strategy
Our customer’s mission entails above-average and fair payments to farmers in rural regions, providing full transparency about what they are getting paid. With the main focus on B2B sales to chocolate producers, Koa challenges the industry in providing detailed information on the fairness of their products. Their network already integrates more than 1,600 local farmers in Ghana to establish impact at their core.
Koa's Mission
Social impact as
business strategy


Our customer’s mission entails above-average and fair payments to farmers in rural regions, providing full transparency about what they are getting paid. With the main focus on B2B sales to chocolate producers, Koa challenges the industry in providing detailed information on the fairness of their products. Their network already integrates more than 1,600 local farmers in Ghana to establish impact at their core.
How does it work?
seedtrace assures that every transaction is:

Verified
Every transaction is verified automatically and in real-time through a 3-leveled process.
Safely stored
Traceable
Explore the data yourself
All transactions from the supply chain is fully transparent and viewable for consumers.
Solutions

Fair payments to leverage profits for all stakeholders
In order to prove payments to smallholders, both for business customers as well as consumers, Koa entered into a partnership with seedtrace. Fair payments promise a price premium of up to 36%* for verifiably fair trade chocolate. With our traceability solution, we integrate both with their system and through an API with the mobile payment provider to track and match payments, quantity and food waste reduction. By turning product transparency into a USP, we make it economically viable and are convinced that all actors along the chain can and should benefit respectively.

Corporate Social Responsibility (CSR) as a driver
According to the World Cocoa Foundation, digitized payments to cocoa farmers will lead to better access to a broad range of financial services such as saving accounts, especially for women. Responsible labour practices are the main driver for more than 60% of consumers in the decision making for which brand they buy. Increased transparency drives profits along the supply chain whilst taking a big step towards the improvement of living conditions in rural areas of Ghana.

“As a social impact company, transparency is fundamental. seedtrace enables us to fully harness the potential of traceability thanks to blockchain. On top of that, their approach, their flexibility and the team itself wowed us right away.”
Anian Schreiber - Co-Founder and Managing Director at Koa
Ask us anything
Do you want to learn more about seedtrace? We are happy to hear your thoughts and questions.