Case Study
Enhancing brand trust through supply chain transparency
Together with vomFASS, we are transforming product communication by making the full journey of their products transparent for end consumers. This approach sends a strong signal of responsible business conduct while highlighting the unique character of the brand. To date, 16 vomFASS products have been fully mapped, providing end consumers with insights into product origins, supply chain steps, and social and environmental impacts. This transparency-driven approach forms the foundation for authentic and credible communication and positions the company as a sustainability pioneer, clearly differentiating the brand from its competitors.
Case Study
Enhancing brand trust through supply chain transparency
Together with vomFASS, we are transforming product communication by making the full journey of their products transparent for end consumers. This approach sends a strong signal of responsible business conduct while highlighting the unique character of the brand. To date, 16 vomFASS products have been fully mapped, providing end consumers with insights into product origins, supply chain steps, and social and environmental impacts. This transparency-driven approach forms the foundation for authentic and credible communication and positions the company as a sustainability pioneer, clearly differentiating the brand from its competitors.
Situation and objectives
vomFASS recognises that the path toward greater supply chain transparency requires a long-term and continuous approach. At the same time, the company also recognises the significant opportunities such a transformation creates—for the business itself, the environment, and the communities along the supply chain. By increasing transparency, vomFASS can identify and address environmental and social risks early on in collaboration with its supply chain partners, while building consumer trust by demonstrating that sustainability is a genuine and credible commitment—not just a buzzword.
Situation and objectives
vomFASS recognises that the path toward greater supply chain transparency requires a long-term and continuous approach. At the same time, the company also recognises the significant opportunities such a transformation creates—for the business itself, the environment, and the communities along the supply chain. By increasing transparency, vomFASS can identify and address environmental and social risks early on in collaboration with its supply chain partners, while building consumer trust by demonstrating that sustainability is a genuine and credible commitment—not just a buzzword.
Solution by Seedtrace
The Seedtrace platform enables vomFASS to map complex, multi-tier and multi-component supply chains in an intuitive way. Verified supply chain and product data can be seamlessly integrated across B2B and B2C touchpoints, including POS, packaging, webshops, and websites, allowing the company to engage consumers and communicate sustainability efforts credibly. Furthermore, vomFASS gains access to quantitative product-level analytics, providing deeper insights into consumer interactions.
Solution by Seedtrace
The Seedtrace platform enables vomFASS to map complex, multi-tier and multi-component supply chains in an intuitive way. Verified supply chain and product data can be seamlessly integrated across B2B and B2C touchpoints, including POS, packaging, webshops, and websites, allowing the company to engage consumers and communicate sustainability efforts credibly. Furthermore, vomFASS gains access to quantitative product-level analytics, providing deeper insights into consumer interactions.
Leverage product transparency for branding and communications
Create tangible and interactive product journeys from seed to shelf and integrate them into all your communication channels. We support you at every step along the way.
Involvement of franchise partners for strong consumer marketing
vomFASS is a franchise company with over 230 shops. It is therefore crucial to engage franchise partners on both an informative and emotional level to anchor transparency at the core of the brand. The company shares relevant product information through meetings, digitally via the online partner platform, and printed materials for in-store use. Additionally, vomFASS is working on consumer-focused storytelling that raises awareness of social and environmental challenges across its value chains.
Involvement of franchise partners for strong consumer marketing
vomFASS is a franchise company with over 230 shops. It is therefore crucial to engage franchise partners on both an informative and emotional level to anchor transparency at the core of the brand. The company shares relevant product information through meetings, digitally via the online partner platform, and printed materials for in-store use. Additionally, vomFASS is working on consumer-focused storytelling that raises awareness of social and environmental challenges across its value chains.
Seedtrace revolutionises our communication by making the entire journey of our products visible, clear and traceable for our customers. This transparency not only promotes trust and strengthens customer retention, but also sends a strong signal for sustainability and responsible behaviour that makes our brand and products unique.
Tobias Haußmann - Sustainability Manager
Results and positive developments
Supply chain
Seedtrace enables vomFASS to better understand where their ingredients come from and under what conditions they were produced. This contributes to a more sustainable business model that not only fulfils the brand's own quality standards, but also offers farmers at the origin a fairer economic perspective through verified payments.
Market environment
Thanks to more transparency, vomFASS is gaining visibility in the sustainability-conscious market segment. External recognition, such as winning the Innovation Award of the Austrian Trade Association, confirms the company's commitment and strengthens its position as a pioneer for responsible business.
Consumers
The high degree of openness that vomFASS demonstrates by embedding sustainability and supply chain data in its external communications strengthens consumer trust and forges long-term loyalty to the brand. The high dwell time on the product journeys, with an average of 53 seconds, demonstrates a strong interest in product transparency.
Rethinking transparent communication with vomFASS
Read the full case study to learn more about how vomFASS navigates transparency challenges, key learnings from the project implementation, and the unique B2B2C approach that connects them to our client Koa.
