Solution
Communicate proven sustainability facts about your products
The Seedtrace platform allows you to build a reliable database to back up your sustainability claims. This caters to the demands of the EU Green Claims Directive. We facilitate your endeavours to anchor product transparency at the core of your brand and leverage it to connect with your B2B or B2C buyers on all channels. Through our integrated consumer-facing app, you can create immersive product journeys from seed to shelf and seamlessly integrate them into your own communications or share with your clients.
Solution
Communicate proven sustainability facts about your products
The Seedtrace platform allows you to build a reliable database to back up your sustainability claims. This caters to the demands of the EU Green Claims Directive. We facilitate your endeavours to anchor product transparency at the core of your brand and leverage it to connect with your B2B or B2C buyers on all channels. Through our integrated consumer-facing app, you can create immersive product journeys from seed to shelf and seamlessly integrate them into your own communications or share with your clients.
Store trustworthy information about your products’ impact
Making informed and conscious buying choices can be overwhelming for end-consumers, especially with the ever-growing number of labels and certificates. Leverage our platform to provide reliable, comparable and verifiable information for consumers in line with the EU Green Claims Directive. Our transparency tool comes with a special focus on managing the social and environmental impact of your ingredients.
Strengthen your brand positioning with credible product transparency
With just a few clicks, you can display supply chain mappings to your desired degree of granularity, first-mile data from the farms, certificates as well as curated texts and images to create meaningful product journeys. This benefits your own marketing activities or those of your clients. Next to channels like the webshop, the packaging or POS activities, you can also share the data and insights with your internal teams to let them take part in your transparency journey.
How does it work?
When businesses limit their communications around sustainability to annual CSR reports, it is hardly linkable for consumers who want to grasp the actual impact of their purchases. Therefore, a combination of emotional and fact-oriented messaging is crucial for consumer brands – which is what we facilitate through our product transparency tool.
On your packaging
With a QR code printed directly on the product, you can invite your customers to embark on a journey to the origin by scanning it with their device. Our mapping tool helps you track the flow of raw materials with multiple, adjustable steps like harvesting, processing, manufacturing, and distribution.
On your packaging
With a QR code printed directly on the product, you can invite your customers to embark on a journey to the origin by scanning it with their device. Our mapping tool helps you track the flow of raw materials with multiple, adjustable steps like harvesting, processing, manufacturing, and distribution.
In your webshop
By adding a plug-in to your webshop, you can seamlessly embed your product journeys and proven impact claims. The widget enhances your brand credibility and stimulates purchase intent. Turn-key integrations for shop systems like Shopify, WooCommerce and Shopware are readily available. Custom integrations can be built upon request.
In your webshop
By adding a plug-in to your webshop, you can seamlessly embed your product journeys and proven impact claims. The widget enhances your brand credibility and stimulates purchase intent. Turn-key integrations for shop systems like Shopify, WooCommerce and Shopware are readily available. Custom integrations can be built upon request.
On your website
With a simple code snippet you can embed a slider with product journeys and proven sustainability claims on your website. Use it to display your transparent products or key ingredients, e.g. on your sustainability page.
Rethinking transparent communication with Wholey
Read our case study to discover how Wholey, together with Seedtrace, fosters consumer trust and strengthens supplier relationships by openly sharing their supply chain transparency journey, including both successes and challenges.
Leverage product transparency for branding and communications
Create tangible and interactive product journeys from seed to shelf and integrate them into all your communication channels. We support you at every step along the way.
Ana Selina Haberbosch
CEO and Co-Founder
More Seedtrace solutions for you
Boost transparency in your supply chains
We provide you with a platform to gather and store your supply chain data. Once digitised and uploaded, your data is ready to be used for supply chain mapping with your desired degree of granularity and circulating with all partners along the chain.
Implement traceability starting from the first mile
We support you to build and maintain end-to-end traceability for your products. Our platform comes with a strong focus on retrieving critical data from the first mile and helps you pass it on to the entire supply chain ecosystem.
Gather data for CSR insights and reporting
We enable you to collect critical supply chain data. Through intelligent dashboards for CSR reporting, you can gain actionable insights on the social and environmental impacts along your chains and build the foundation for a long-term strategy.
